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How to Create a Custom URL Shortener: Easy Steps for Everyone

May 22, 2025
Gaurav Kumar
Gaurav Kumar
Gaurav Kumar
Gaurav Kumar
13 mins read
How to Create a Custom URL Shortener: Easy Steps for Everyone

Long website links can be hard to share and remember. That’s why many people use URL shorteners. These tools turn long links into short, simple ones. But sometimes, you want your own special short link that shows your brand name or business. This is called a custom URL shortener.

In this blog, I will explain in simple steps how to create a custom URL shortener. You don’t need to be a tech expert. Just follow along, and you can have your own short links in no time.


What is a Custom URL Shortener?

A custom URL shortener helps you make short links that carry your brand name. For example, instead of a random short link like bit.ly/abc123, you get yourbrand.com/sale. It looks clean and professional.


Why Use a Custom URL Shortener?

  • Builds your brand: Your name appears in the link.

  • More trust: People are more likely to click links they recognize.

  • Easy to share: Short and simple links are easier to send on social media or messages.

  • Track clicks: You can see how many people click your links and from where.


Keywords People Search About Custom URL Shorteners

Here are some keywords people use to find information like this:

  • Custom URL shortener

  • How to create URL shortener

  • Build your own URL shortener

  • Create branded short links

  • URL shortener tool

  • Best free URL shortener

  • Free link shortener

  • Google URL Shortener

Using these keywords will help you find this kind of useful guide.


How to Create a Custom URL Shortener: Step by Step


Step 1: Choose a Short Domain Name

First, get a short domain name. This is the website name people will see in your short link. For example, yourbrand.com or something short like go.yourbrand.com.

You can buy a domain name from websites like GoDaddy or Namecheap if you don’t have one.


Step 2: Use a URL Shortener Service or Script

You can either:

  • Use an online service that lets you add your domain. Examples: Bitly, Rebrandly.

  • Or create your own URL shortener website using free software like Yourls (it’s free and easy).


Step 3: Connect Your Domain

If you use a service like Bitly or Rebrandly, they will help you connect your domain name. This usually means you add some settings in your domain provider’s website.

If you use free software, you need to upload it on a web host (a website where your URL shortener will work).


Step 4: Start Shortening Links

Now, you can make short links with your own domain. For example:
yourbrand.com/winterdeal instead of a long, messy link.


Step 5: Check Your Link Stats

Good URL shorteners show you how many people clicked your links, from which country, and when. This helps you understand who is interested in your content.


Tips for Good Custom Short Links

  • Keep it simple and short.

  • Use easy words or numbers for the last part.

  • Avoid special characters.

  • Use the same style for all links to keep things consistent.


Common Questions

Is it free to make a custom URL shortener?
Yes, many services offer free plans. You can also use free software, but some features may cost money.

Do I need to be a tech expert?
No, if you use services like Bitly or Rebrandly, it’s easy. For software, some basic knowledge helps.

Can I see who clicks my links?
Yes, most tools provide click reports.


What About Google URL Shortener?

You might have heard about Google URL Shortener. Google stopped this service in 2018 and replaced it with something different for app developers. So now, it’s better to use other tools like Bitly, Rebrandly, or free options like Yourls.


Conclusion: Make Your Links Work for You

A custom URL shortener helps you look professional and keep control of your links. It’s simple to set up and very useful for business, social media, or personal sharing.

Start today by choosing a domain and picking a tool. Your brand will thank you for it!

If you found this helpful, share it with friends or bookmark it to try later.

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