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How to Create a Custom URL Shortener

May 22, 2025
Gaurav Kumar
Gaurav Kumar
Gaurav Kumar
Gaurav Kumar
12 mins read
How to Create a Custom URL Shortener

Long website links are hard to share and remember. That is why many people use URL shorteners. These tools change long links into short, simple ones. But sometimes, you want your own special short link with your brand name or business. This is called a custom URL shortener.

In this blog, I will explain in simple steps how to create a custom URL shortener. You do not need to be a tech expert. Just follow these easy steps, and you can have your own short links very soon.


What is a Custom URL Shortener?

A custom URL shortener helps you make short links with your own brand name. For example, instead of a random short link like bit.ly/abc123, you get yourbrand.com/sale. It looks neat and professional.


Why Use a Custom URL Shortener?

  • Build your brand: Your name shows in the link.

  • More trust: People are happy to click links they know.

  • Easy to share: Short links are easy to send on WhatsApp, Facebook, or email.

  • Track clicks: You can see how many people clicked and from where.


How to Create a Custom URL Shortener: Step by Step


Step 1: Choose a Short Domain Name

First, get a short domain name. This is the website name people see in your short link. For example, yourbrand.com or something short like go.yourbrand.com.

You can buy a domain name from websites like GoDaddy or Namecheap if you don’t have one.


Step 2: Use a URL Shortener Service or Script

You can either:

  • Use an online service that lets you add your domain. Examples: Bitly, Rebrandly.

  • Or create your own URL shortener website using free software like Yourls (it is free and easy).


Step 3: Connect Your Domain

If you use a service like Bitly or Rebrandly, they will help you connect your domain name. Usually, you add some settings in your domain provider’s website.

If you use free software, you need to upload it on a web hosting site (a website where your URL shortener will work).


Step 4: Start Shortening Links

Now, you can make short links with your own domain. For example:
yourbrand.com/winterdeal instead of a long, messy link.


Step 5: Check Your Link Stats

Good URL shorteners show you how many people clicked your links, from which city or country, and when. This helps you understand who is interested.


Tips for Good Custom Short Links

  • Keep it simple and short.

  • Use easy words or numbers for the last part.

  • Avoid special characters.

  • Use the same style for all links.


Common Questions

Is it free to make a custom URL shortener?
Yes, many services offer free plans. You can also use free software, but some features may cost money.

Do I need to be a tech expert?
No, if you use services like Bitly or Rebrandly, it is easy. For software, some basic knowledge helps.

Can I see who clicks my links?
Yes, most tools give click reports.


What About Google URL Shortener?

You may have heard about Google URL Shortener. Google stopped this service in 2018 and changed it for app developers only. So now, it is better to use other tools like Bitly, Rebrandly, or free options like Yourls.


Conclusion: Make Your Links Work for You

A custom URL shortener helps you look professional and keep control of your links. It is easy to set up and very useful for business, social media, or personal sharing.

Start today by choosing a domain and picking a tool. Your brand will thank you for it!

If you found this helpful, share it with friends or save it to try later.

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